It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

As a child growing up in the small town of Tomball, about 35 miles northwest of Houston, Trey Kistler loved fishing so much that he would illicitly cast for bass in private ponds in his suburban ...

If you’re the kind of person who dives headlong into hobbies, becomes obsessed, and enjoys the process of figuring out how to do things, Brady Syde is your kindred spirit. Syde is the proprietor and ...

McCOOK, Neb. - A good fisherman knows what a well-made rod can do out on the water. An even better fisherman knows where to get one built to his specifications. Short rods to long rods, Matthew Eden ...

Entrepreneurs are risk takers. When it comes to investing and creating *** business, you must be creative. Problem solvers and I've been waiting for that aha moment of there's *** problem that needs ...

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It’s hard to comprehend how Becky Loyd of Iowa City can create the elaborate, artistic, and superbly functional fishing rods she does unless you see her in action. Or, unless you are an angler of ...

Pop-up ads can be a real annoyance. But for Kevin Landry of Green Bay, a pop-up ad led him to start his business, Big Bear Custom Rods. “I started building rods about 10 years ago," he said. "Even ...

Gives you some flex to control smaller spinners but retains plenty of backbone to set the hook with authority. Best for ¼- to ⅜-oz. Denali Attax Casting Rod – 7-foot, Medium Heavy A mid-priced model ...