Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Steve Lucas, the new CEO of iCIMS, a business that makes ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

A rising number of brands view customer engagement as critical to business growth, according to the latest report by Braze, a customer engagement platform. Braze’s 2021 Global Customer Engagement ...

When customer experience (CX) is uncoordinated with marketing efforts, customer trust erodes. If loyalty and customer-relationship leaders are to drive retention and growth, they must act to align CX ...

“The Customer Engagement Platform is a major step towards digital intimacy and it marks the coming of a new era of online business,” said Michael Seifert, CEO, Sitecore. “Our customers can achieve ...

Opinions expressed by Entrepreneur contributors are their own. The word “engagement” has generated quite a buzz over the past several years. It seems everyone is worried about their customers’ level ...