In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

Customer delivery personas — yes, they’re really a thing, and they can help you drive top- and bottom-line growth. As we head into the peak holiday season, retailers are bracing for the surge of ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at this stage of growth are ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Lenders need to be able to make precise assessments of the likelihood of default and other lending-related risks to be able to move capital at scale To better understand the distribution of risk ...