While companies pour resources into creating customer experiences, they often struggle to fully leverage the influence that customers can have on prospective buyers. In today’s competitive market, one ...

Impulse purchases—those spur-of-the-moment buys we make without careful consideration—are often associated with fleeting joy but can lead to buyer’s remorse, strained budgets and even a negative brand ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...