Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process ...

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can now add ...

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

Tom Fenton concludes his series by creating a script to gather metrics from devices and then creating a custom report from the information gathered. This is the third article in a series on Edge DX, a ...

YouTube Studio’s Advanced Mode now lets you save custom reports for easier access. A redesigned interface simplifies data analysis. Built-in tools for comparisons and performance tracking help inform ...