Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

Do you use these mental models for efficient decision-making in your daily life? If not, you’re missing out on the opportunity to make more thoughtful and informed choices. Mental models are cognitive ...

Encoding individual behavioral traits into a low-dimensional latent representation enables the accurate prediction of decision-making patterns across distinct task conditions.

Leaders and professionals tend to navigate decisions and challenges through familiar thought patterns. While these patterns can provide stability and guidance, they can also become obstacles, ...