adexchanger

Dell Streamlines Marketing Spend Through Attribution

One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at ...
CRN

Partner Marketing Push: Dell EMC Arms Partners With New MDF Resources

What started as a way to simplify and automate Dell EMC's market development funds strategy has become the online Partner Marketing Institute, a turnkey site where partners have access to a full suite ...
Marketing Dive

Dell taps 'gamer grandpa' and unexpected influencers in new campaign

With this campaign, Dell is aiming to draw a large group of videogame fans to its content online ahead of the Black Friday shopping surge, when several new games are set to be released, including ...
Seeking Alpha

CyberAgent Selects Dell Technologies for Developing Generative AI and Machine Learning Infrastructure for Digital Advertising

Dell PowerEdge XE9680 servers to help develop generative AI using large language models and leverage AI for advertising. CyberAgent's "Kiwami Prediction AI" service maximizes advertising effectiveness ...
Business Wire

Former Dell Marketing and eCommerce Leader Sam Decker Joins Bazaarvoice; Stealth Company Attracts Word of Mouth Marketing Expert Who Built Dell.com into World's Largest ...

AUSTIN, Texas--(BUSINESS WIRE)--Jan. 17, 2006--Bazaarvoice, a new company aimed at online brands that want to drive greater business impact from word of mouth, today announced Sam Decker will join the ...