Advertising objectives are necessary not only for a business plan, but also for the day-to-day operations of a small business. You need to set goals and having advertising objectives is a great way to ...

Sales strategies differ from sales tactics in that strategies focus on goals, while tactics address how to reach those goals. Successful sales organizations set multiple strategies for increasing ...

Can retailers get people to pay what’s actually on the price tag and avoid the downward discount spiral? Or are promotions in fact a necessary evil? In part one of this promotional excellence series, ...