RALEIGH, N.C. — Only 55% of contractors have formal business development plans, according to FMI Management Consultants’ 2004-2005 Business Development and Marketing Survey. Yet those contractors that ...

We covered the “M” in MARK, now it’s time for the “A”: affordability. Affordability is about demonstrating that your vehicle’s price is fair. Most car shoppers have a fear of getting ripped off, so ...

Competitive differentiators are the beneficial and unique aspects of your product or service compared to those of competitors. These qualities may provide benefits to consumers, such as a useful and ...

Differentiation in today's market is one of the biggest challenges companies face. Here are four steps you need to take to stand out from your competitors. Differentiation – meaningful, relevant ...

If there's one mistake people make when cutting deals, it's that they don't negotiate terms around their differentiators — the things that make them a better choice than a competitor, according to ...

Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. This article is more than 6 years old. Sometimes, the decision ...

What are your competitive differentiators? When I was consulting, I would ask this question of my clients during our very first meeting. While it may seem like a simple question, answers were often ...

If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored. Differentiation is about positioning you so ...

Understanding how your customer buys things is a critical component of success in both the public and private sectors. While most standard business principles apply across both sectors, there are some ...

As more midsize enterprises seek hyper-converged infrastructure solutions, here are the six vendors and their market differentiators that are winning the midmarket. Midsize enterprises are picking ...

As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity for engaging your prospect. The only way to get a solid ...