In a first for the European market, Asda has woven Nielsen’s Brand Lift technology into its mobile programmatic activity giving it the ability to connect its digital ad spend to the impact it’s having ...

UK supermarket chain Asda is fortifying its digital foundation both for the present and the future. The company has appointed Morrisons executive Matt Kelleher as its first Chief Digital Officer and ...

Asda has brought in Triad Retail Media to lead its digital media sales in the UK, replacing its former media sales partner of more than 10 years, Publicis Blueprint. Triad has been established in the ...

It's a feature loved by bargain–hunters across the UK. But yellow discount stickers could soon be a thing of the past – amid the rise of digital price tags. Asda is the latest supermarket to introduce ...

Asda customers can now get £20 added to their Asda Rewards cash pot if they open a new Asda Money Credit Card or Asda Money Select Credit Card account, “provided by digital lender Jaja Finance, on or ...

Workday Will Help Global Retail Leader Enhance its Employee Experience for More Than 140,000 Colleagues With more than 140,000 dedicated colleagues, Asda serves more than 18 million customers who shop ...

Asda has chosen Workday for its internal people management, tasked with keeping track of and looking after its 140,000 global employees. The software company was chosen as part of the supermarket’s ...