Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display ...

The most obvious element that binds search, social and display media is that all can be bought on biddable auctions. The growth of paid search was a precursor to the creation and growth of ...

SearchIgnite has been quietly developing demand side platform (DSP) technology that lets brands get a clear view of multiple types of campaigns. On Tuesday the company plans to launch the platform ...

Explore the evolution of paid search marketing. Discover how the industry has transformed and adapted to new technologies and strategies. If you talk to any paid search marketing old-timer (someone ...