The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

In LEGO Bricktales, discover an innovative brick-by-brick building mechanic to design puzzle solutions from your own imagination. See your creations brought to life in a beautiful LEGO world where every problem has a constructive resolution. Embark on an ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Software is not like Lego. Of course it’s not i.e. Lego blocks are physical real world pieces of plastic and ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in children's hands.