Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.