Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct selling has a long history—one that spans societies, contents and time periods. From ...

Direct sellers must grasp that much of connected consumers’ lives are lived online and that thanks to the IoT, the distance between consumers and their devices is ever shrinking. Recent research has ...

Times are tough, Covid-19 is unrelenting and with no clear end in sight. No one predicted how severe and lasting the cascading impact would be on the economy when lockdown started. Pay cuts, job ...

Women have long played a central role in direct selling. What was once viewed as a flexible supplement to household income is now, for many women worldwide, a primary path to business ownership and ...

As more companies and individuals explore Africa’s direct selling model through e-commerce, PRECIOUS IGBONWELUNDU reports that QNET, a global wellness and lifestyle brand, is championing the call for ...