Switching email service providers can disrupt your marketing efforts. Assess functionality, data quality and risks to ensure a smooth transition. For marketers, changing email service providers (ESPs) ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Last week, I wrote about the pre-deployment tasks that an email services provider (ESP) should include when you outsource your email marketing effort. This week, I'll cover what happens when the ...

My mind tends to go all over the place when I reflect on the email business. What’s happening with the ESP (email service provider) landscape? How are marketers shifting how they use and measure email ...