The cosmetics brand is getting a makeover. By Sam Reed Over the past five decades, the catchy slogan has been uttered by everyone from Zendaya to Ellen DeGeneres (as well as a slew of contestants on ...
Cosmetic giant CoverGirl is breaking up with its iconic "easy, breezy, beautiful" tagline. The company is taking on a totally new tone with its new slogan: "I am what I make up." CoverGirl is honing ...
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