Email is a staple in marketing, providing many experts with a primary means of communication with their clientele. In a recent study, 90% of marketing pros named email as their top metric for ...

Did you know that welcome emails tend to have the highest open rates? Or how about that 87% of organizations use email to distribute content? Those are just some of the insights and data points ...

As with marketing in general, email marketing has many stages, and each step along the subscriber journey requires different tactics. An infographic (below) from GetResponse explores what that funnel ...

I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours ...

This week’s infographic, provided courtesy of StrongMail, features the results of a survey of more than 700 marketing professionals. It offers some interesting insights into timing a company’s email ...

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, behind SEO and event marketing, according to this ...

People are overloaded with information these days. For marketing professionals, this means that your content strategy needs to work harder to get your message out there, and will need more than just ...

As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences. Infographics are an especially popular way for ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...