Bad news, friends. Your subscribers spend less than 3-4 seconds deciding whether or not to open your email. And since at least 75% of folks first read email on their mobile device, it’s all too easy ...

About a month ago, a friend of mine gave me a sneak peek at her beauty and fashion site's revamped newsletter, set to launch some time this month. Everything about the design felt fresh, clean, and ...

Last week, we sent out an email that had the following preheader: Not sure what you're looking at? Click here to View In Browser instead! We took a bit of heat for it on Twitter from a few folks in ...