Restaurant industry prices have increased on average by 60 percent since 2014, which means higher costs and often less happy customers, with three in four now considering fast food a “luxury” purchase ...

To paraphrase a quote credited to poet and author Maya Angelou, people forget what you say and do, but they never forget how you make them feel. That understanding is becoming increasingly relevant in ...

Forbes contributors publish independent expert analyses and insights. Bill Schiffmiller, thought leader on accessibility & auditory matters. A few days ago, I watched a man at a retail counter lean ...

ITA Group’s new study shows that emotional connection can drive up to eight times more visits and sales from customers. The study, which analyzed loyalty programs from industry leaders including Wells ...

Customer relationships extend beyond the sale: 32% and 22% of respondents found that available customer support and free delivery, respectively, provide the best opportunity for customer retention.

Emotional storytelling creates deep connections that foster trust, loyalty, and community. Your brand’s origin, values, and customer success stories should be central to your marketing efforts.

Brands are turning to immersive technologies like AR, VR and MR to cut through the digital noise. These platforms don’t just display messages—they invite consumers to experience them. The result?

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

In an era where consumers are bombarded with information, brands no longer compete just on products or services—they compete on trust. Yet, trust is at an all-time low. Consumers are skeptical of ...

Experiential brand marketing in 2026 focuses on creating genuine human connections rather than just transactional ...

YouTube is celebrating its 20th anniversary this year and nowhere is its stratospheric impact on culture and commerce better showcased than among the finalists of the YouTube Works Awards Southeast ...

Community signals reshape how consumers evaluate brands. Brands are shifting engagement strategies in 2026 as consumer ...