Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the ...

In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple ...

Virtual events have taken the B2B world by storm out of necessity. Still, there’s a lot to learn about how to make them a success. eMarketer’s principal B2B analyst Jillian Ryan shares her tips for ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...