QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort. QR codes and other ...

Speed is essential to a well-managed recall. The faster consumers are alerted and understand what to do, the faster contaminated products can be identified, returned, or discarded. That’s why QR codes ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Apparently so. During the first half of 2022, Bit.ly saw a 152% ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.