A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Tina Fegent and Jeff Cobb reveal why modern marketing cannot be effective without strategic procurement, and how the discipline has evolved from tactical buying to driving competitive advantage, ...

Anyone covering the marketing communications industry will notice a distinct reaction from agencies and marketers alike whenever the word ‘procurement’ comes into play. One will find repeated ...

SMBs are prioritizing growth but face time drains from admin tasks. Automating operations unlocks time for sales, marketing and customer growth. Online marketplaces offer cost-saving, scalable ...

Many business leaders are being forced to reimagine their organizations' supply chain strategies. In my view, procurement is no longer regarded as a back-office cost center—rather, it's a strategic ...

Conversations about effective marketing tend to focus on the latest tools and technologies. Many companies devote their time to evaluating CRM platforms, testing SEO techniques, or predicting the ...