Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

In an announcement, the company says: “These new offerings are designed to continue to make it easier to improve key results and better align with your campaign objectives. Early results show it’s ...

Marketing campaign management is a set of well-thought-out and performed actions aimed at achieving positive company results. These campaigns turn a business's aims into achievable objectives that ...

If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be ...

The consumers of today are savvier than ever. When it comes to marketing and sales strategies, spinning the truth and other artful tactics don’t work as well as they used to. I believe this is because ...