Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

Discover how add-on sales boost revenue with examples and benefits. Learn strategies for maximizing profits through effective ...

Sustainable investing, also known as socially responsible investing (SRI) or environmental, social and governance (ESG) investing, may appeal to investors who want their portfolios to reflect their ...

Discover the principles of economic justice, how it fosters equality, and explore actionable strategies to achieve fair ...

The American Hospital Association Committee on Research offers 20 examples of patient and family engagement strategies in its report, “Engaging Health Care Users: A Framework for Healthy Individuals ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Excerpted from What Teachers Need to Know About Memory by Jonathan Firth and Nasima Riazat. Copyright (c) 2024 by Corwin Press, Inc. All rights reserved. Some of the ...

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way ...

I’ve been thinking a lot about how AI fits into reading practices, and I recently shared a guide exploring this topic in ...