Scot Lowry is president and CEO and the entrepreneurial force driving the growth and innovation at Fathom, a digital marketing and analytics company. Lowry, along with a business partner, purchased ...

There are any number of ways to game social media, but any strategy which fails to sincerely represent consumer sentiment will inevitably be self-defeating. Take, for example, the practice of forcing ...

Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

PARIS: Google once used the slogan "don’t be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don’t be Google". They are ...

Google Analytics, considered an essential tool for many tech-based companies, has recently turned into a topic of controversy. There is an ongoing debate between privacy-focused startups to move away ...

Thomson Reuters today announced that it has teamed up with Fathom Consulting, an independent, global economic and financial market consultancy. The agreement will bring its investment management ...

Paris (AFP) – Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".