You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

Running out of keyword ideas? Here are eight places where you can find fresh and novel keywords to improve your organic search rankings. I know the feeling. You dig deeper and deeper into your keyword ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

More than 90% of employers use an applicant tracking system (ATS) to initially filter out or rank middle-skilled and highly-skilled candidates for job postings, according to a 2021 global study ...

Photo: Rob LeFebvre/Cult of Mac Sometimes I’m browsing a site like Cult of Mac on my iPhone and I’m looking for something specific, like a story about encryption, for example. Instead of swiping down ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

In today’s competitive job market, crafting a standout resume is essential for securing interviews and landing your dream job. One of the most effective strategies to achieve this is by identifying ...

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

Backlinks are the most influential ranking factor in Google's non-localized algorithm, according to industry experts. I won't deny that there are a lot of other factors that influence rankings, but it ...