Like some relationships, sometimes we have to move on. This is the case with third-party cookies and digital advertising. The future lies in first-party data and how it shapes the way we engage with ...

The cookie debate has been dragging on for over seven years, and it's become incredibly confusing and frustrating. What started as a simple discussion has only grown more convoluted, leaving everyone ...

There has been a lot going on in the news cycle of late, but one thing you surely caught was Google’s announcement that it is abandoning its plans to fully ...

Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

Data alliances are often misunderstood. They are not shared databases of raw personal data. Instead, they operate through ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

Brainchild Communications’ Farhan Khan explains how his media agency is steering advertisers towards growing digital sophistication before the death of the third party cookie in 2023. If there’s one ...