A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Learn how technology is changing and how adapting to it can help your marketing.

A graph of the average effectiveness rating by medium. Content and Influencer Marketing rate highest among all mediums presented. In all paired comparisons, Influencer Marketing was perceived by ...

Companies spend billions of dollars per year on advertising in the U.S. alone, so sometimes it is easy to overlook the dangers of poorly designed marketing strategy and the disastrous effects paid ...

On a lightly breezy afternoon, Carlos Shihady and Maram Shehada stood together at the Point Reyes Lighthouse, where the rocky land juts a finger out into the Pacific, and watched “Carlos [heart] Maram ...