Fox’s coverage of the 2026 World Cup opener between Mexico and South Africa used full-screen commercials during hydration ...
The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.
FIFA has made it clear that it will allow broadcasters to conduct halftime interviews and show commercials during the new “hydration breaks” in each half of the 2026 World Cup, but has left it to them ...
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