The Funnel Is Not Flat: Designing Creative For Multi-Persona Journeys

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...
Demand Gen Report

Solving The Conversation Gap: A New Funnel-Building Approach

We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your ...
Campaign Asia

How adopting a holistic full-funnel approach to marketing helps get the most out of ad spend

Does brand advertising generate a credible ROI? How do marketing teams justify spends on content creators to a bottom-line-driven C-suite? How do brands partner with the right creators? Questions that ...
Forbes

B2B Revenue And The (Ir)relevance Of The Funnel

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...
Finextra

Start-Up Lessons: How Heatmaps, A/B Testing, and Funnel Reports Shape Product Success

I want to share insights into building user-centric solutions based on my experience working in a FinTech start-up for over three years. I played a key role in developing several flagship products ...
Campaign Asia

How adopting a holistic full-funnel approach to marketing helps get the most out of ad spend

At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel ...