Last year-end, the U.S. clothing brand American Eagle launched an advertising campaign with 84-year-old Martha Stewart. This was an attempt to expand its customer base beyond its Gen Z-centric ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Crafting a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many people within your target market as possible without breaking the bank.

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

For the first time in history, five different generations are working together. Over the next decade, Millennials will become the majority of the workforce. What are their aspirations? Their behaviors ...