Advertisers may see reporting discrepancies in Google Ad Manager, affecting how they track performance and optimize campaigns ...

When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google has reversed a decision on its more than five-year plan to phase out third-party cookies. The company announced Tuesday that it will keep third-party cookies ...

Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.