At some point, every founder hits the same wall. You are shipping features, posting on social, maybe even running ads, but growth still feels fragile. One channel works for a month, then dries up.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Andrew Miller I want to ...

Elena Vera, a growth leader at Lovable with 10+ years running growth teams, argues that distribution—not just product quality—determines company success. Great products fail without it, while mediocre ...

Let’s be clear: GenAI hasn’t just “enhanced” marketing. It’s rebuilt the playing field. The best companies aren’t bolting on tools—they’re rethinking how growth works from the inside out. The result?

Many B2B software companies—Notion, Airtable and Zapier, to name a few—have used product-led growth (PLG) as an alternative or supplement to traditional sales channels. Product-led growth, as ...