Most pharmaceutical brands recognize the value of reaching healthcare providers (HCPs) with personalized messaging. Progressing a target HCP from awareness to conversion and patient advocacy requires ...
It is time to expand our approach to assessing healthcare professional (HCP) affinity. The Merriam-Webster dictionary notes affinity as both a noun and an adjective. As a noun, affinity means a ...
In the pharmaceutical space, AI isn’t just impacting the clinical trial process. It’s also impacting HCP marketing—how pharmaceutical products reach healthcare professionals. We’re already seeing some ...
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