Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...

Business process automation is one of the key factors in ensuring the competitiveness of enterprises. Thanks to the implementation of optimisation systems, companies ...

With artificial intelligence (AI) advancing rapidly, there needs to be more clarity about what generative AI means for process automation. After all, process automation has been around for decades, ...

As a marketing strategist or small business owner, you probably have a lot on your hands. If your business is growing (which it hopefully is), you’re likely finding it hard to manage the expectations ...

Every day, startups are emerging with innovative solutions to help businesses succeed using marketing automation software. Thanks to those unique new tools, even the smallest business has the ...