Movie studios are putting more emphasis on the IMAX brand as it stands out as a bright spot in the theater business. By Nicole Sperling Reporting from Los Angeles Tom Cruise had a major request. He ...
Some of the largest US theater chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly marketing their big-screen theaters to blunt the growing influence of Imax Corp.
This weekend, DreamWorks will release the live-action version of "How to Train Your Dragon." A few weeks later, "F1: the Movie" opens, followed by "Superman." All three films have one thing in common: ...
The rise of event cinema has exhibitors nabbing new Imax locations, even as they have their own branded premium largeformat screens, in a bid for more assured revenue streams. By Etan Vlessing Canada ...