One of globalization’s diverse consequences is the emergence of a global identity. With increased opportunities to travel, live and work across different cultures, many have come to recognize the ...

Voters make choices based less on only economic self-interest than was once thought and more on political identity, according to a growing body of recent research. London Business School’s Stephanie Y ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...