It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I ...

As consumers become more environmentally conscious, the demand for sustainable business practices continues to grow. This trend has led to the rise of sustainable digital marketing, where businesses ...

According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042 and in today's dynamic and interconnected world, diversity ...

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace. Usually ...

The importance of digital marketing is as apparent as ever with ads seeming to be present on every website as well as social media platform. The legal industry is extremely competitive with large ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Opinions expressed by Digital Journal contributors are their own. In the ever-evolving landscape of digital marketing, search engine optimization (SEO) has emerged as a cornerstone for businesses ...

Elena Rivera-Cheek, chief creative officer and founder of Copy & Art advertising and marketing in White Plains, offers expert advice. Digital marketing may seem overwhelming to some. You know digital ...

It’s not difficult to find statistics on the importance of digital marketing in today’s Internet era. Digital marketing is, in fact, forecasted to increase by 35% throughout 2016, with roughly ...

97% of consumers search for local businesses online, and 78% of marketers report that digital marketing significantly increases business revenue. If you’re not leveraging digital marketing in today’s ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...