Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram posts gained millions of likes, and the products sold out within minutes.

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

In the modern fashion landscape, the pace of trends has accelerated at an unprecedented rate. The combination of social media, influencer culture, and fast fashion brands has created an environment ...

Social media has become a tried and true method for consumers to share their latest purchases and retail experiences. Sites such as Facebook and Twitter have been leading channels to drive ...

An in-depth look at runway styling impact, fashion industry influence, and how trends move from runway to retail.