Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

Creating content and campaigns that help your brand stand out takes more than just latching onto the next viral sensation. The “bread and butter” of B2B digital marketing demands tight alignment ...

Occasionally, even the best marketing teams suffer from stagnation and decline. When a team falls into an inevitable rut, ...

As chief marketing officer of Apptio, Allison Breeding oversees the company’s global marketing team — a team focused on driving brand recognition and demand for Apptio’s technology business management ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

As one year draws to a close and another looms on the horizon, nonprofit organizations find themselves at a pivotal juncture. The transition into a new year provides a golden opportunity to reflect, ...

Signet Jewelers Limited SIG seems to be on a roll, thanks to solid growth in its e-commerce business and smooth progress of its Inspiring Brilliance strategy. Sturdy gains from growth initiatives like ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners overcomplicate marketing, leading to greater cost and more wasted time. Simple marketing strategies often outperform ...

Businesses today have the amazing opportunity to get a message out to potential customers on social media that will inspire users to engage with your brand or try your product. Of course, it’s ...