Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...
In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience ...
WhizzCo, the Israel-based company that lets publishers and advertisers work with multiple vendors simultaneously, today will launch an instream video offering that supports content recommendations ...