Design of Experiments (DOE) is a powerful and pragmatic tool for optimisation but it’s not the only way. Could there be even more powerful alternatives in the age of machine learning, AI and ...
Iteration has always been at the heart of human engagement and learning. From the probing questions of Socratic dialogues to the collaborative discussions in hospital rounds, and even the storytelling ...
Campaign Middle East on MSN

2026: Shifting from exploration to iteration

Marketers of 2026 will be part data scientists, part storytellers, part editors and part cultural listeners, says Al ...
Machine learning is a subfield of artificial intelligence, which explores how to computationally simulate (or surpass) humanlike intelligence. While some AI techniques (such as expert systems) use ...
In ever-changing field environments, conditions can shift rapidly, eroding the best-laid plans with little time to react.