Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

Opinions expressed by Entrepreneur contributors are their own. I’ve never liked labels; I hate them, actually. Labels box us into perceptions and structured roles often associated with negativity. And ...