The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Gaurav Aggarwal is Co-Founder of Truva.ai, the technology company that allows you to sell more and grind less with AI agents. Lead scoring is a popular method used by marketing and sales teams to ...

Ditch LinkedIn vanity metrics like follower counts. Track metrics tied to business outcomes: qualified leads (profile views from ideal clients), quality conversations (comments showing genuine ...

Lead generation for your small business can deliver impressive results — if you can transform potential buyers into clients. Without effective lead conversion strategies, any leads you get from ...