Owlet, Inc. OWLT is steadily transforming from a connected baby monitor brand into a data-driven pediatric health platform, and its growing data flywheel is becoming central to that strategy. With ...

The vehicles that any fleet management company (FMC) has in their fleet aren’t there to sit around and gather dust in a parking lot—they’re there to generate value for the FMC. The question is: How ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

When you strip the problem down to first principles, value creation in e-commerce subscription businesses comes down to only ...

NEW YORK--(BUSINESS WIRE)--The Lifetime Value Co. (“LTV” or the “Company”), a creator of leading online consumer and business information brands that helps people discover, understand and use data, ...

Citations: Jain, Dipak C., Siddhartha Singh. 2002. Customer Lifetime Value Research in Marketing: A Review and Future Directions. Journal of Interactive Marketing. (2)34-46.