The FOMO Trap in Live Shopping e-commerce: Why Mega-Event Impulse Buys Are an Operational Liability

ARCA WW COO Sebastián Castellanos Duque explains why chasing viral spikes in live shopping during global sporting ...
ksn.com

56.2% of the Surveyed Businesses are Selling Products Using Livestream Ecommerce

47.6% of consumers would purchase through live video shopping if the event were broadcast on their preferred social media platform. WASHINGTON, WASHINGTON, UNITED ...
Forbes

Five Predictions For The Future Of Live Streaming

When you ask a middle schooler what their dream career is, 15 years ago, the answer might have been a doctor or teacher. Today? Podcaster, YouTuber, streamer. This shift in response reflects the ...
World Trademark Review

New guidelines on livestreaming e-commerce in Beijing

The guidelines, issued on 8 August 2024, impose compliance obligations on both live streamers and platform operators. Register for free to receive our newsletter, view leading trademark professionals ...