Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Today’s fiercely competitive entrepreneurial game poses two challenges: seeking innovative strategies to captivate the target market and understanding the changing consumer behaviors and preferences.

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

PASADENA, Calif.--(BUSINESS WIRE)--Azira, a global consumer insights platform, today announced it has been named the “Best Location Based Marketing Platform” in the 8th annual MarTech Breakthrough ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained ...

Marketing to busy professionals on the go is becoming more lucrative thanks to advances in technology. One organisation leveraging such opportunities is Hiscox – an international specialist insurer.

The "Location Based Marketing Services – Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com’s offering. This report presents concise insights into how the pandemic ...

Mark Ollila is GM, Innovations and New Products at Verve Mobile. Since July 6, people have been walking around paying the kind of attention to their smartphones that suggests hypnosis, sleepwalking, ...