LinkGraph’s New GEO Methodology New York, United States – December 24, 2025 / LinkGraph / LinkGraph has unveiled its groundbreaking geographic SEO (GEO) methodology, crafted to elevate local search ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Geo-targeting isn’t a “nice to have” anymore. It directly affects conversions, compliance, and user trust. But you shouldn't ...

Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search. What’s new. You can choose between Presence or interest and ...

Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who ...

In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder to navigate, we examine how advertisers can leverage ...

Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the "Search Interest" targeting and "Presence or Interest" exclusion will ...

Yelp has introduced Keyword Boosting, a feature that enables business owners to optimize their ads for specific keywords, the company announced Tuesday. Along with that feature, Yelp also expanded its ...

Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the ...

[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...