After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Marketers need to make long-form video content a priority, not an afterthought. To do this, they must focus on authority over attention, and community over clicks. That requires understanding and ...

While long-form content remains a powerful way for brands to showcase true expertise, demonstrate the value they offer and build trust with consumers, getting audiences to engage with it in real time ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build ...