This isn’t your daddy’s loyalty program,” Zach Busekrus, head of Journey Alliance, told me in a 1-on-1 chat. And that’s ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are... The post What Hotel Chains Are Doing to Win Guest Loyalty in 2026 appeared first on The Daily Dive.

The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...

Boost your miles and points balances with these promotions while taking advantage of all the new loyalty program and credit ...

Global Hotel Alliance is betting that simplicity, not scale, will win the next phase of hotel loyalty. With a transparent rewards currency and a sharp focus on leisure travelers, it’s carving out a ...

Luxury Escapes’ free loyalty program Société has reached one million members, marking a major milestone just months after ...

WHY IT RATES: The Fives Hotels & Residences has introduced the ASSET loyalty program to reward travel agents with cash bonuses and perks for booking directly or through preferred operators, enhancing ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...

Hotels get people to book travel through their loyalty programs by offering free breakfast, complimentary Wi-Fi service and even free stays. But are any of these programs really worth signing up for?